David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

A commercial for AI company Anthropic's chatbot Claude drew sharp criticism from viewers during Saturday's quarterfinal ...

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

Agent Rafaela Pimenta secured a sponsorship deal with Christopher Nolan’s The Odyssey for Haaland’s diariesThe first two ...

The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

FIFA says hydration breaks protect players from heat. They also create new annoying commercial breaks—and fans are calling foul.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

The 2026 World Cup campaigns that landed in the USA TODAY Ad Meter Brand Spotlight are down to eight finalists. Cast your vote for the champion!